WRK by The Optimist - A coffee shop for everyone

Social Media Management + Content Creation + Influencer Strategy

3 month project

THE GOALS

WRK opened this past December and needed help marketing their new coffee shop entirely from scratch. They had two requests for their social media:

  • Separate their branding from their Sister location - The Optimist

  • Showcase their space as a WFH friendly coffee shop for everyone

THE PLAN

  • Subtly incorporate brand colors through things that already exist within the coffee shop - furniture, architecture, drinks

  • Implement an no-cost influencer marketing strategy to encourage media coverage and create excitement

  • Focus on lifestyle content over corporate style content

  • Come up with creative promotional drinks to encourage traffic and online sharing from customers - these included WRK’s fan favorite strawberry matcha, and their holiday special

THE RESULTS

In one month WRK’s Instagram page:

  • Reached 90,000 accounts

  • Gained 1,780 followers

  • Average a 15% engagement rate on posts

The Optimist Raleigh - Specialty coffee + local haunt with a community first mentality

Social Media Management + Content Creation

1 year project

BEFORE

GOALS

The Optimist wanted their Instagram to show off their unique and friendly environment while staying consistent with their branding.

AFTER

ISSUES

  • No time to manage socials while running their two shops and preparing for a third

  • Inconsistency in photography and editing creating unclear branding

  • Feed does not communicate “friendly neighborhood coffee shop”

THE FIX

We revived The Optimist’s feed with a refreshing new color scheme and layout to help establish their brand image. We were able to reconnect with the community by creating content with their audience in mind.

RESULTS

  • Boosted their accounts reached by 788%

  • Their engagement grew by 406%

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Love Letter